To'hum is an idea that started as a journey into the sustainable future. As we prepare for a sustainable future, our industries should bring innovation and heritage together. To'hum means "seed", it also means "the thing that produces a result, causes a result”. To'hum is a lifestyle company that set out to cause our transition to sustainability.

While this refers to our future generations, it actually emphasizes that the most valuable thing we have is the continuity of nature and natural ecosystems. In the light of these values, To'hum is more than just a clothing company. To'hum is a journey and a community that has set out to be the pioneer of sustainable change. We believe our business model with the help of our community will be an exemplary fashion brand for circular fashion.

Customers of To’hum

To'hum sees its customers as its stakeholders by engaging with them and including them in the journey. To'hum believes that when quality is brought to the fore and design is made for sustainability, the value of clothes increases, and the door to circularity is opened. In line with this belief, timeless design, circular model, certified organic cotton, premium-quality garment, durability, and functionality all these values are embedded in To'hum for your baby and for our common future

To’hum with Gots Certificate

To’hum promises all of its products are certified with The Global Organic Textile Standard certificate. This certificate means our products from the start to the end product are environmentally and socially responsible. This certification was developed by leading standard setters to define worldwide requirements for organic textile and fashion.

Circularity with To’hum 

To’hum not only with you during your purchase, but it also takes care of the use and end-of-life phases of your clothes. To’hum wants its clothes back and wants them back on the shelves. This is what makes our model circular and keeps our clothes in the economy. To’hum Club enables its members to register their products with the product-specific codes that are embroidered (printed) on the clothes. With this registration, members will be able to see what they have in their digital wardrobes, send them back when they need newer and bigger clothes, and earn discounts on their new clothes based on the condition of the old ones. By these means, To’hum reduces the number of clothes that are produced and ends up as waste. To’hum has several techniques, which are an innovative combination of the latest technology and old-school methods to ensure the fabric quality, color, and hygiene of the clothes. In this way, To’hum takes care of its clothes at the end of its life in your wardrobe and gives it another life at someone else’s. 

To’hum Club

To’hum devotes itself to being a part of this sustainable transition. To’hum not only tells its people to become a customer but also invites them to be a part of the change. How? To’hum Club is a platform supported by To’hum and it ensures a smoother and more aware transition journey to a sustainable customer. To’hum Club has some features that are encouraging its members to become sustainable by learning, sharing, and educating each other. The first and main feature is that members are able to register their products with the product-specific codes that are embroidered on the clothes. With this registration, they will be able to see what they have in their wardrobes and send them back when they need other clothes. Besides this feature, members can get themselves educated about how to take care of their clothes, how to use fewer detergents, how to wash and dry their clothes and moreover get to learn from each other's experiences. With this communication club, To’hum will learn from your experiences and develop more sustainable solutions in the future.

Goals of To'hum and Circular Clothing

Reducing the Fashion Waste

In 2019 alone, 208 Million Pounds of fashion waste was created by disposable clothing. With the "Circularity" model we have adopted as To'hum, we want to stand against these fashion wastes and support sustainable life.

Reducing the Greenhouse Gas Emmisions

United Nations Climate Change News states, the fashion industry contributes around 10% of global greenhouse gas emissions due to its long supply chains and energy intensive production; more than all international flights and maritime shipping combined. Thanks to the model we have adopted, we are adopting to reduce air pollution by reducing the function of this chain.

Reducing the Cotton Production

Quantis found that over 90% of the emissions for apparel come from four activities: dyeing and finishing, fabric preparation, yarn preparation, and fiber production. Therefore, in the model we have adopted, the need for dyeing and cotton will decrease, as the clothes will remain in circulation.


We will achieve circularity in fashion industry, together. 


It is a way of doing business, moreover a mindset. It takes production, use and end-of-life phases of the product into consideration and already designs the product with this philosophy in mind.

Yes, but 6 times lower than a normal baby garment. This is calculated by a third party independent consultancy firm including our production and your use phases. Soon the report will be disclosed to public.

This is the program where To'hum focuses on the social aspects of sustainability. Your garments are designed not to fail but when they are getting old because of natural causes we are donating them to the nations and communities who are in need.

The Global Organic Textile Standard (GOTS) is recognised as the world's leading processing standard for textiles made from organic fibres. It defines high-level environmental criteria along the entire organic textiles supply chain and requires compliance with social criteria as well.

- You can trace the producer and the production conditions with the specific code on the label of your garment. Head to GOTS page.